INTEGRATION OF ALL REVENUE DRIVING ELEMENTS IN YOUR LOYALTY PROGRAM

  • Ties all elements of the business together, across brands, with consistent messaging.

  • Informs planning for member events, special room offers, featured menus.

  • Underpins sustainable member spend across the entire hotel and group and through the whole business cycle.

  • Becomes the key marketing platform for optimising:

– Brand proposition
– Visitation/occupancy
– Dwell time
– Conversion
– Yield