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Impact
Marketing
Solutions recognizes
that the trend
across many
industries is
towards loyalty
programs that offer
points accumulation
linked to a variety
of redemption offers
in order to
stimulate customer
spend and develop
customer loyalty.
Loyalty Solutions
has been developed
to offer you a smart
card or magnetic
stripe card solution
that provides you
with the
technological
framework to setup
your own loyalty
program. This will
help you manage,
recognize and reward
“high use” customers
and establish the
identity and
stimulate your “low
use” customers
across all areas of
your business.
Loyalty Solutions
offers you:
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Impact
Marketing
Solutions’
software and
hardware
framework
including
database
hosting and
terminals;
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Implementation
and
management
of your
customized
branded
loyalty
program; |
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Rule Engine
setup to
establish
loyalty
parameters.
This
includes
management
for multiple
card types
with
different
rules,
rewards,
discount
structures
and on-line
vouchers for
each card
type; |
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Campaign
management
of rules for
rewards
incentives
based on
Recency,
Frequency
and Monetary
(RFM)
parameters; |
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Data
Collection
and Mining
facilities
on customer
usage,
points
earned,
points
redeemed and
on-line
voucher
redemption. |
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