Impact Marketing Solutions has been established as a provider of Database Marketing, Customer Relationship Management (CRM) and Loyalty Marketing Solutions for the Hospitality Industry. Our goal is to be an innovator in the market as well as being responsive to the specific needs of our clients by offering you the best solution to meet your unique set of requirements.

We recognize that one of the keys to maximizing the potential of your hotel is to establish the identity, needs and expectations of your customers and consolidate this in a workable database. Whilst many hotels have databases, few apply the necessary expertise, human resources and technology to ensure that:

•	They retain and grow their customer database;
•	They maintain and build dependable revenue streams from existing and new customers;
•	Their database is maintained and includes accurate, updated demographics, psychographic and RFM information.

As a result many hotels databases remain undeveloped, passive and outdated. At Impact Marketing Solutions, we can provide you with the expertise, human resources and technology to develop your customer base through our Database Solutions, communicate to your database through our CRM Solutions and reward your customers through our Loyalty Solutions.